Our Strategies Begin With Data Integrity.

Thought-Provoking Message:

What if you made one slight improvement to one of your most valuable assets, which could improve lead conversion rates by 10-15%, shorten the trade cycle by 20-25%, while providing exceptional customer experiences, growth, and retention? It's readily available, even in this current business environment.

In the late 1990s, a well-known trainer (ahead of his time) approached me at a management conference in Atlanta and asked, "Michael, do you understand the importance of a clean customer database?" At the time, with our walk-in traffic and sales volume, I naively thought we could ride the wave of the '90s traffic indefinitely. However, that question stayed with me and motivated me to stay ahead of the inevitable: change.

Fast-forward: 

In today's business, efficient growth is at your fingertips, but it has to be a priority. Through years of research and implementation, I've realized that the more accurate question is, why is data integrity so much more important than data cleaning? In this website, we answer that question and are transparent about how we develop, prioritize, and maintain data integrity. Your data is yours, and when committed to and managed correctly, it becomes one of your most valuable assets that lead to additional unit sales, increased parts and service sales, improved loyalty and retention, and higher customer satisfaction.

Our Mission:

We help franchised dealerships optimize their data management process by providing the most accurate, workable information to improve data-driven business decisions, which can lead to an exceptional customer experience and ultimately increase revenue and profitability. 

Dive in and see how we help increase engagement, performance, productivity, and profit through data integrity.

Michael Courcy, Owner

Automotive Development Services